Tips for Indie Authors – Creating Promo Graphics

Cassidy's Bookshelves

sampleinfographics2.jpgIf you are anything like me, you don’t have a humongous budget for graphic design and marketing. This doesn’t mean that you can’t create eye-catching info-graphics or memes to enhance your marketing efforts. If I can do it, so can you. Here are a few I created in recent months.

In this post, I’d like to take you through the basics of creating a simple marketing graphic in Microsoft PowerPoint. For the purposes of this demo, the info-graphic will incorporate a background photo, a book cover, and promotional text.

Before you begin: Identify and download one or more photos/graphics that you might like to use. Or, even better, maybe you have a photo you took yourself. I usually download something from or a similar site that offers free images (including for promotional/commercial use).
Note: If you select a picture with people in it, there are likely to be…

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