Scaling Up My Amazon Ads

Nicholas C. Rossis

Amazon | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: dailyfinance.com

Well, the title says it all, doesn’t it? Following my small success with Amazon Marketing Services, I’m about to scale up my promotions. I have been reading up on AMS and to reach that goal I’m planning to increase everything, ie:

  • Number of keywords and products,
  • CPC bid,
  • Budget, and
  • Number of ads.

Keywords/products

Keywords are probably the most important thing to research. According to Michal Stawicki, aka Kindlepreneur:

  • Amazon’s suggestions aren’t worth much so don’t rely on them, and
  • It’s better to target your competitors directly instead of using descriptive words.

So, with that in mind, what is the right number for my keywords? Michal suggests we use at least 300 keywords. I plan to use even more. I’ll select them by going to a similar book to mine, check out the “also boughts” in the same genre and respective sub-genres, and…

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Write with Nouns and Verbs…

Chris The Story Reading Ape's Blog

Source: Write at Home

Write with nouns and verbs.

No disrespect intended toward the other six parts of speech, but nouns and verbs are the meat and bones of writing.

Everything else is garnish.

Get your nouns right.

Make them concrete and specific.

Use cardigan instead of sweater and linebacker instead of football player.

Don’t philosophize about suffering when you could introduce your reader to a Marine widow and her fatherless infant.

And make your verbs lively.

Don’t walk if you can meander or strut.

Don’t just hit if you can slap, thump or pummel.

Writers should value every word, but wise writers give special attention to nouns and verbs.

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